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Connect With Buyers In The Right Way

The stamp duty holiday is encouraging considerable activity in the housing market. At Lock & Key, we are pleased to say we have helped many homeowners in and around Melksham connect with buyers.

We offer a property valuation service, which is the ideal starting point for anyone looking to sell their home. We make sure you enter the housing market with confidence.

It is important to make informed decisions when you consider selling your home, and there is considerable demand for homes right now. We know this at a local level working in Melksham, and we stay in touch with the latest industry news.

There is significant demand for homes

Tim Bannister, Rightmove’s director of Property Data, said: “Increased competition for second-stepper homes has pushed prices to a record this month for those looking to take the next step up the ladder. Needing more space has always been the most popular reason for moving house, but now there’s a new urgency for extra space to be able to work from home, which means that there are different sets of buyers competing for the same type of property.”

Tim continued by saying; “At the start of the year a fourth bedroom was very much a luxury for buyers trading up, but it’s now emerging as a must-have for those who are able to take that step. With overall asking prices just a few hundred pounds shy of July’s record, and buyer demand at an all-time high, those currently looking for their next home are likely to find that only offers close to the asking price will be considered, especially for larger homes.”

Know what buyers look at, and give them what they want

Knowing that buyers are looking for property is a great thing, but with so much competition, how can you present your home in the most effective manner.

When you know what buyers look for, and look at, during a house viewing, you can tailor your home to meet their needs and expectations. At Lock & Key, we are here to ensure your connect with buyers.

An innovative study carried out by comparethemarket.com offers insight into what prospective buyers look at, and test, when viewing a prospective property. These might not be the factors which make or break a buyer’s resolve to make an offer, but if problems arise, a buyer might not be inclined to follow up their initial interest in the property.

Some of the most commonly considered points include:

  • The quality and condition of radiators
  • Access to a garden space
  • The level of water pressure
  • Cupboard doors
  • The comfort of beds
  • How well the oven works
  • How light switches work
  • The accessories which add a touch of personality to the property

Mark Gordon, head of mortgages at comparethemarket.com, said: “UK house prices are currently on the up and with the stamp duty holiday prompting more buyers to get on the property market, it’s a competitive time for homeowners looking to sell their home. We conducted this experiment to determine the areas of the home buyers look at most to help sellers maximise their chances of a sale. Some sellers may not have considered these factors when preparing their homes for viewings, so we hope our insight will help them focus on the areas they should check and freshen up.”

If you are looking to make a move in the Melksham property market, and you would like to speak with local experts, please get in touch. If you would like to arrange a property valuation, contact us and we will set this up for you. You can phone Lock & Key on 01225 707 342 or why not come and visit us at 5 Church Street, Melksham.

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